Traditional monetization models are failing as users migrate from desktop to mobile. Millions of users are installing ad blockers, and advertisers and content publishers are getting desperate for new ways to convert page views into revenue. Enter the AppView Carousel: URX’s new advertising platform that connects publishers and users directly to relevant, revenue-generating mobile experiences.
For instance, if you’re reading an Entertainment Weekly article about Beyonce and Coldplay’s upcoming Super Bowl 50 halftime show, the AppView Carousel will allow you to do things like purchase tickets to buy Beyonce paraphernalia on Wish, listen to the artists’ popular songs on Spotify, or find tickets to the game on SeatGeek.
URX believes that the key to mobile commerce lies in anonymously and accurately harnessing user intent. Using predictive technology, the AppView Carousel determines what a user might want to do next, based on what they’re reading about. Our platform then helps turn intent into action by deep linking users directly to the desired content, wherever it lives across the mobile ecosystem.
The AppView Carousel helps extinguish fires started by intrusive and ineffective mobile ads. Instead of serving static, irrelevant ads, publishers can now use the AppView Carousel to bring useful, easy-to-navigate products directly into users’ hands.
We’re thrilled to partner with The Huffington Post, Entertainment Weekly, Spin, sovrn, Disqus, Dancing Astronaut, FanSided and many other properties to help them build dynamic commerce opportunities from their content. With the addition of the AppView Carousel, readers of these premium publications will be able to take advantage of a new wave of mobile commerce opportunities within the retail, local, travel, and ticketing verticals due to our partnerships with advertisers like Fetch, Groupon, SeatGeek, OpenTable, Spotify, and more.
"URX allowed us to maintain control of our top priority - building the best user experience - while making critical progress toward our mobile revenue goals,” says David Rosenbloom, General Manager of Entertainment Digital for Entertainment Weekly at Time Inc.
By helping publishers unlock new revenue streams, brands reach users with relevant and specific offers, and users discover relevant content, the AppView Carousel marks a major step toward creating a healthy and thriving mobile ecosystem.
We at URX are excited to develop additional solutions that empower users to interact with relevant mobile content in the coming months.
To learn more, please visit us at URX.com or email us at email@example.com.