The Deeplink Debrief - November 20

The Deeplink Debrief - November 20

We rounded up the latest industry news, highlights and announcements in mobile engagement, search and deep linking to bring you the top articles to read. Subscribe here to receive the latest updates and insights from URX (delivered to your inbox every other week).

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Why Can’t Apps and the Web Just Get Along?

Yet another fascinating media battle is brewing between native apps and web. This round was kicked off yesterday by Christopher Mims of the WSJ in The Web is Dying; Apps are Killing It.

Everything about apps feels like a win for users—they are faster and easier to use than what came before. But underneath all that convenience is something sinister: the end of the very openness that allowed Internet companies to grow into some of the most powerful or important companies of the 21st century.
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Background Tunes for Your App

Background Tunes for Your App

Last week, we released the iOS Music Widget, which lets you integrate music search into your app in less than 5 minutes without writing any code. Now users can listen to songs or artists mentioned on the page they are on in your IOS app.

For example, if you are a news publisher with articles about musicians or upcoming shows, you can use the title of your articles to help users listen to related music. Searches will dynamically change based on the title, headline, or body of your articles.

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Add Music Search to Your App in 5 Minutes

We all love listening to music. With the URX Music Widget, you can connect your app users to the tunes they want to hear, straight from your app.

Add a button or link anywhere in your app to launch the search page.  The user can search for anything - a song, artist, album, or podcast - and relevant results will appear from top services such as Spotify, SoundCloud, iHeartRadio, Rdio, and Last.fm.  You can also easily customize the color of the results page, headline text, and the initial results.

Integration is ridiculously easy - drop our widget framework into your Xcode project and be up and running without writing a line of code.  The video below shows you how to integrate into your iOS app in less than five minutes.  View our documentation and download our open source iOS SDK for more details.

Music is just the first search widget built by URX. We'd love to hear how you'd like to build search into your app experience. Email us at info@urx.com and sign up now to get started.

James

Update: We've added a new feature to the Music Search widget so that users can listen to songs or artists mentioned on the page they are on in your IOS app. Learn more in our latest blog post.

The Deeplink Debrief - November 6

The Deeplink Debrief - November 6

We rounded up the latest industry news, highlights and announcements in mobile engagement, search and deep linking to bring you the top articles to read. Subscribe here to receive the latest updates and insights from URX (delivered to your inbox every other week).

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What's with all these deep linking tag standards?

What's with all these deep linking tag standards?

Today, there are a number of mobile deep linking tag standards– what's a developer to do with all of them, and what do they mean?

At URX, our view is that it's important to use at least one set of tags on your site so that other developers can find your deep link structure and link to your app, and it doesn't really matter which set you choose. Google, Facebook, Twitter, URX, and others all use very similar techniques to drive traffic into your app. Our core service, the URX App Search API, indexes content from apps and websites that use any set of tags.

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URX @ Code/Mobile

URX @ Code/Mobile

It was an honor to be invited to Code/Mobile conference last week at Half Moon Bay. Ina, Liz, and the rest of the Recode gang put together an amazing and diverse lineup that included everything from network operators to beauty empires.  Here is a quick recap of our panel and notes on a few other highlights from the sessions. Our panel was about the future of mobile search and featured Tomer Kagan, CEO of Quixey, alongside our CEO John. 

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Our App Search API in Action

Our App Search API in Action

Mobile search is a bigger opportunity than any single app can fully capture.  Our App Search API enables developers to create personalized discovery experiences based on context.  Developers can use our API to suggest relevant content or links to take action from across the app ecosystem.

We’re excited to launch the first four apps built on our platform to demonstrate the diversity of how our App Search API can be used.  Technical details on how the APIs are used in each example are available on developers.urx.com.

 

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The Science of Crawl (Part 2): Content Freshness

The Science of Crawl (Part 2): Content Freshness

In our previous post we introduced a funnel for deduplicating web documents within a search index. The dual problems of exact duplicate and near duplicate web document identification are considered. By chaining together several methods with increasing specificity we identify a system which provides sufficient precision and recall with minimal computational tradeoffs.

In this post, we look at a second challenge of maintaining a continually evolving corpus of web documents: content freshness. Roughly, freshness can be broken down into two categories: search tuning and corpus freshness.

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The Deeplink Debrief - October 22

The Deeplink Debrief - October 22

We rounded up the latest industry news, highlights and announcements in mobile engagement, search and deep linking to bring you the top articles to read. Subscribe here to receive the latest updates and insights from URX (delivered to your inbox every other week).

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