We rounded up the latest industry news, highlights and announcements in mobile engagement and deep linking to bring you the top articles to read this week:
1. At this year’s MobileBeat conference, Liron Shapira from Quixey, Ilya Sukhar from Parse (Facebook), and John Milinovich from URX discussed deep links and their implications for the mobile ecosystem.
There was broad agreement that implementing deep links is a no-brainer as it improves the mobile experience for everyone. Industry adoption, while still limited to about 1 in 5 for the top apps today, is growing quickly as Apple, Facebook, and Google are all pushing implementations that fit their platforms. The panel focused on implications of deep linking – what happens after apps can communicate with each other? —URX Blog
2. During its quarterly earnings call, Google revealed that it is aggressively pursuing app indexing. The app indexing tool, announced at the end of last quarter, helps developers engage users who have already downloaded their app.
Read URX's take on why Google needs to promote App Index Adoption.
Not only are apps the primary access point on mobile, they will likely be even more important for wearables and other connected devices. Without App Indexing, Google cannot see the content inside apps and therefore cannot provide relevant search results. Longer term, this threatens search as the primary content discovery method on mobile and could jeopardize Google’s cash cow. —URX Blog
3. The URX team analyzed the deep link meta tag adoption rates for Twitter, Google & Facebook tags and found that Twitter’s tags have the highest adoption rates.
Among the top mobile apps with deep link tags, Twitter Card tags are the most popular: 70% use Twitter tags, 47% use Google tags, and only 29% use Facebook’s App Links tags. —URX Blog
4. VentureBeat compares the mobile app world to a web without URLs, and discusses mobile strategy with Joff Redfern of LinkedIn, which has 6 different apps and is developing a way to deep link from one of its apps to another.
Suppose your company has several different apps for different purposes, and you want to send a customer from one app to a specific screen within another app – without making them log in a second time. Right now, that requires building your own custom cross-linking library, says LinkedIn vice president of mobile Joff Redfern. —VentureBeat
5. Stealth start-up Relcy is building a page–rank style mobile search engine to find and link to information within apps.
For a user this means, one single search bar or entry point, to seamlessly search and browse through the content inside apps (like they do on the web) – and going straight into the specific results inside apps. —TechCrunch
6. According to recent data from Nielsen, people in the U.S. are spending more time in apps, but most do not use more than 30 apps.
Including all age groups, people spent 65% more time each month using apps than they did two years ago, Nielsen said. But the average number of apps they used each month increased slightly to 26.8 from 26.5 a year earlier and 23.2 two years earlier. —Wall Street Journal
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