Powering App Partnerships with URX

One of the the biggest barriers to app partnerships today is sending a user directly into another app.  You need to find if a deep link exists, determine whether the user already has the app installed, and then route the user the to app or web appropriately.  On top of that, there are multiple deep link standards a developer could choose to implement.

One of our primary goals at URX is to make it easy for apps to work together.  With our iOS or Android SDK, you can send users into an app with a single line of code.  We’ve taken the complexity of linking into apps away so you can focus on creating the best experience.  You can now quickly set up a cross promotion campaign or power an affiliate relationship that wasn’t possible before.

Implementation

The code can placed anywhere in your app.  Typically, it would be added an event handler in response to a user input (e.g. when a user clicks a button).   With this line, the user will be directed to the mobile web if they don’t already have the app installed.  I used an Airbnb link for this example.

iOS example

[[URXResolutionRequest requestFromUrl:@"https://www.airbnb.com/rooms/249833"] resolveAsynchronouslyWithWebFallbackAndFailureHandler:^(URXAPIError *error) { // Handle Error }];

Android example

client.resolve(new UriResolve("https://www.airbnb.com/rooms/249833"), AndroidResolver.installedApps(context));

Note that our iOS and Android SDKs are simply a wrapper around the URX App Search API.  If you want even more control, visit our full documentation and read about our resolution endpoint.

This easy solution solves a major pain point for developers looking to connect the experience across apps.  Email me at info@urx.com with any questions and I’d be happy to help you get started.

James

Join us for URX Office Hours

It's been so exciting to see all the new apps and integrations that developers have created since we released our API a few months ago. We would love to meet with you to learn more about what you're building.

On Wednesday 12/3 and Thursday 12/4 from 4pm-7pm PST at URX headquarters (168 S Park Street, San Francisco), we'll be holding open office hour sessions to answer any of your design, integration, or general questions about app development and deep linking.

If you're in the Bay Area, we hope you'll join us. Or, if you aren't local but would still like to meet, we would be more than happy to set up a Google Hangout with you.

Please email beta@urx.com if you would like to join us.

Look forward to seeing you, and thanks for being a part of our beta!
-James

The Deeplink Debrief - November 20

The Deeplink Debrief - November 20

We rounded up the latest industry news, highlights and announcements in mobile engagement, search and deep linking to bring you the top articles to read. Subscribe here to receive the latest updates and insights from URX (delivered to your inbox every other week).

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Why Can’t Apps and the Web Just Get Along?

Yet another fascinating media battle is brewing between native apps and web. This round was kicked off yesterday by Christopher Mims of the WSJ in The Web is Dying; Apps are Killing It.

Everything about apps feels like a win for users—they are faster and easier to use than what came before. But underneath all that convenience is something sinister: the end of the very openness that allowed Internet companies to grow into some of the most powerful or important companies of the 21st century.
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Background Tunes for Your App

Background Tunes for Your App

Last week, we released the iOS Music Widget, which lets you integrate music search into your app in less than 5 minutes without writing any code. Now users can listen to songs or artists mentioned on the page they are on in your IOS app.

For example, if you are a news publisher with articles about musicians or upcoming shows, you can use the title of your articles to help users listen to related music. Searches will dynamically change based on the title, headline, or body of your articles.

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Add Music Search to Your App in 5 Minutes

We all love listening to music. With the URX Music Widget, you can connect your app users to the tunes they want to hear, straight from your app.

Add a button or link anywhere in your app to launch the search page.  The user can search for anything - a song, artist, album, or podcast - and relevant results will appear from top services such as Spotify, SoundCloud, iHeartRadio, Rdio, and Last.fm.  You can also easily customize the color of the results page, headline text, and the initial results.

Integration is ridiculously easy - drop our widget framework into your Xcode project and be up and running without writing a line of code.  The video below shows you how to integrate into your iOS app in less than five minutes.  View our documentation and download our open source iOS SDK for more details.

Music is just the first search widget built by URX. We'd love to hear how you'd like to build search into your app experience. Email us at info@urx.com and sign up now to get started.

James

Update: We've added a new feature to the Music Search widget so that users can listen to songs or artists mentioned on the page they are on in your IOS app. Learn more in our latest blog post.

The Deeplink Debrief - November 6

The Deeplink Debrief - November 6

We rounded up the latest industry news, highlights and announcements in mobile engagement, search and deep linking to bring you the top articles to read. Subscribe here to receive the latest updates and insights from URX (delivered to your inbox every other week).

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What's with all these deep linking tag standards?

What's with all these deep linking tag standards?

Today, there are a number of mobile deep linking tag standards– what's a developer to do with all of them, and what do they mean?

At URX, our view is that it's important to use at least one set of tags on your site so that other developers can find your deep link structure and link to your app, and it doesn't really matter which set you choose. Google, Facebook, Twitter, URX, and others all use very similar techniques to drive traffic into your app. Our core service, the URX App Search API, indexes content from apps and websites that use any set of tags.

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URX @ Code/Mobile

URX @ Code/Mobile

It was an honor to be invited to Code/Mobile conference last week at Half Moon Bay. Ina, Liz, and the rest of the Recode gang put together an amazing and diverse lineup that included everything from network operators to beauty empires.  Here is a quick recap of our panel and notes on a few other highlights from the sessions. Our panel was about the future of mobile search and featured Tomer Kagan, CEO of Quixey, alongside our CEO John. 

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Our App Search API in Action

Our App Search API in Action

Mobile search is a bigger opportunity than any single app can fully capture.  Our App Search API enables developers to create personalized discovery experiences based on context.  Developers can use our API to suggest relevant content or links to take action from across the app ecosystem.

We’re excited to launch the first four apps built on our platform to demonstrate the diversity of how our App Search API can be used.  Technical details on how the APIs are used in each example are available on developers.urx.com.

 

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