Deep links solve the problem of linking into apps. If you know exactly where you want to go, deep links can take you there.
However, they don’t help us solve the challenge of finding the right place on our phones to do what we want. There isn’t a straightforward way to connect the functionality of our amazing apps together in a coherent way. And there is still no good way to use deep links to discover content in apps when it’s relevant to us.
These are the challenges we’ve been consumed with solving at URX over the last two years, and I’m thrilled to announce the next step in our journey.
AppViews power smart connections between apps by recommending relevant actions for a user. These actions could be anything from finding a room in Airbnb, to visiting a board in Pinterest, to listening to an album in Spotify, or even booking a ride with Lyft. AppViews use signals such as page content, location, and current activity to suggest a relevant next action for a user to take.
In order to match user context with app actions, we had to build an understanding of the entities inside mobile apps and how they relate to each other and the physical world. The short video below explains a bit more about our knowledge graph, our vision, and shows several examples of AppViews today.
As Joe so eloquently puts it, the goal is to understand what a user is doing and what could make them happier.
We’ve created an initial UI type for AppViews, but developers are free to use our SDKs and APIs to create a completely custom interface as well with the images and meta data that return in our recommendations. Click here for more examples of AppViews integrations.
Contextual app discovery
In addition to providing users with related actions to take, developers can also get paid to show Promoted AppViews. Unlike mobile ads today, Promoted AppViews are relevant to their content and don’t compromise their experience. In the words of our developers - AppViews help me get paid for adding features to my app.
Marketers love the opportunity to reach users with high intent to use their app. We’re working with top mobile advertisers like Spotify, SeatGeek, and Lyft to drive high-intent user acquisition and re-engagement by tapping into context across the ecosystem. Early results show engagement rates 4x higher than traditional mobile ads.
Today, AppViews are live on over 250 mobile sites and apps that reach over 100 million monthly active users. We want to thank all of our partners from Fitocracy, Nexercise, Tripomatic, Slidejoy, Bandsintown, Lockfeed and many others who have helped us along the way.
Developers can create AppViews today by logging into dashboard.urx.com and marketers can sign up and we’ll be in touch shortly. Please join us as we continue our mission of bringing relevance to mobile devices and reconnect apps to the web.