URX was founded just over 3 years ago to create seamless, interconnected mobile experiences by helping people discover content inside apps. During that time, we've partnered with many of the world's leading developers and brands to help them distribute and monetize their content on mobile. We’ve helped lay the foundation for a world in which mobile apps exist as a part of the web, and I couldn’t be more excited to take the next step in our journey.
Today, I’m excited to announce that the URX team is joining Pinterest. As we learned more about Pinterest's mission of helping people discover and do the things they love, it was clear that we share a similar view of the future. Discovery is one of the largest problems and opportunities on the web, and Pinterest is well positioned to solve it at an unprecedented scale.
As a part of this transition, we will be sunsetting URX’s AppViews advertising product, effective immediately. We’ve been working with our customers over the last month to ease this transition.
We wouldn’t be where we are without the customers, developers, investors and mentors who believed in us. We want to thank everyone who has been a part of the first piece of our journey, and hope you all continue to follow along as we work with Pinterest make the web’s content more discoverable and actionable.