Leveraging Deeplinks to Optimize User Experience and Increase Engagement

URX enables mobile marketers to increase app engagement with product-specific ads that resolve to deeplink landing pages. Users see individually relevant products, content and experiences that transport them directly into your app. We wanted to share some positive results we have seen thus far and explain how developers are leveraging deeplinks to foster and optimize user engagement.

Threadflip’s Success Story

Threadflip, an app that lets you curate, buy and sell the latest fashions with people who share your style, started using URX to encourage their existing users to engage regularly and purchase more often. The URX platform has increased Threadflip’s revenue per user by 40%.

Here’s what Threadflip’s Product Manager, Daniel Pearson had to say about it: "URX gives us more chances to show great product to our users. The results have been magical."

An example Threadflip ad unit (left) and the landing page (right) it deeplinks to in the app

URX uses device-level data (rather than user specific data) to deliver results without compromising privacy. In the above example, a Threadflip user browsed the app for women’s designer boots but left before purchasing. URX is then prompted to find a relevant and available pair of Steve Madden boots in Threadflip’s inventory and generate a custom ad creative. The user sees the perfect pair of boots magically appear while they’re checking the day’s weather forecast and can complete the purchase with zero friction.

URX creates these serendipitous experiences for every Threadflip user. Because Threadflip is deeplink enabled, incoming users always land on the page for the item they want without extraneous steps.

URX delivers a view through revenue of 1.4x when compared to users not shown URX ads

Reengage like a Boss

Campaign Planning – Marketing/UA managers should take an integrated approach to mobile user acquisition and engagement. UA and engagement don’t exist separately in vacuums, they’re part of a single process: cultivating valuable customers. Plan your budget allocation and channel LTV analysis accordingly.

Multi-Event Conversion Tracking – Your user engagement strategy is only as valuable as the data you’re inputting. The first step is pairing an analytics suite and conversion tracker capable of recording user behavior far beyond just the install or integrating your engagement provider’s SDK. Popular events like purchase history (price + item name/keywords), items added to cart, app opens, gender markers and beyond can and should be tracked.

Omnichannel Attribution – Unify mobile device ID (IDFA/Android ID) and corresponding user ID in your databases to track user behavior across mobile and desktop. Users often begin shopping on one platform and complete transactions on another. The only way to truly measure the ROI of any campaign, mobile or desktop, is to track behavior across both platforms.

Get deeplinked – Whether you write your own or choose a quality open source framework like Turnpike, enabling deeplinks only requires a one time codebase addition to your app. As you add new content and make changes to your app, your deeplink structure will remain in place with no additional changes. Apps give you an amazing level of control over your user’s experience. Deeplinks maintain this control at the intersection of your app and the mobile world at large.