Omnilinks, App Links and the State of Mobile Deeplinking

Recently, there’s been a lot of excitement about deeplinking into mobile apps. URX has been thinking about this problem deeply for the last year and is excited to see the industry start to realize the potential of what deeplinking means. As Internet traffic shifts from desktop to mobile, and as mobile usage shifts into apps, it’s clear that deeplinks are integral to the future of mobile. At URX, we’re excited to be part of this massive movement.

tl;dr- URX’s omnilinks will deeplink users from any weblinks that they click. App Links will only deeplink when users click within an app that has a code-level integration with Facebook.

Facebook’s announcement of App Links is an exciting move in the way of open standardization for how apps expose their deeplink structures to the web. With App Links, Facebook joins Google and Twitter in making proposals for what markup developers should put on their websites to help them get indexed by the mobile majors.

The state of mobile deep linking

With URX’s recent launch of omnilinks, we’ve received a few questions about how this whole ecosystem fits together. Facebook’s App Links is both a proposal for how to expose deeplinks on a website and a code-level integration that lets apps use these tags to link to each other.

URX’s omnilinks is a way to route traffic that works on all devices (and with no code) by simply putting in front of a link that works with all tags, including Facebook’s App Links.

We designed omnilinks in such a way that:

  1. They are extremely easy to integrate and work across all tag sets (Twitter, App Links, Google). Put in front of any link, and it will become an omnilink.
  2. Omnilinks work everywhere, including mobile, desktop, and apps that don’t integrate with URX.

Omnilinks can be put anywhere and route users correctly

Omnilinks can be shared anywhere. Whether you click on an omnilink from Twitter, Facebook, an email, an app, or on a website, the omnilink will route you into the app if you have it installed or the website if you do not. They work everywhere.

Facebook App Links route users to content in an app only if that app integrates a Facebook SDK or with the Facebook API. This means that when a link is clicked for Mailbox, Quip, Spotify, and Facebook, the link will try to send you to a deeplink for that app and fallback to the link’s website. Other apps, websites, and email providers will have to integrate with Facebook or build a custom website crawler to route users to other apps. In contrast, omnilinks work whether they are clicked from Facebook, Twitter, any website, any app, or any email provider.

If you’d like to learn more about how to expose your deeplink routes to every mobile player (including Facebook, Google and Twitter) as well as how to benefit from this massive increase in adoption, visit URX to learn more about omnilinks and the detailed analytics URX can provide you about your mobile app traffic.

A few example omnilinks:

Airbnb: Book your own private island in Fiji:

eBay Now: The latest office accessory bought by URX:

Ebay: Buy a gift for Mom- the new Samsung Fitness Tracker:

Etsy: Buy another gift for Mom- a heart necklace:

Spotify: My favorite song:

YouTube: How to throw a football like Joe Montana: